About Craf-T
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Craf-T Agri is a focused agricultural consultancy that integrates scientific expertise with business and branding insight to improve the impact of agri-input products and technical practices across the citrus industry. Founded by horticulturist and industry advisor Hein Gerber, the business supports a range of stakeholders—from agri-input suppliers and independent advisory services to commercial citrus producers. A core focus of Craf-T Agri is delivering direct, in-orchard technical consulting to citrus growers, with a strong emphasis on improving yield, fruit quality, tree health, and long-term productivity. Services are rooted in applied science and tailored to seasonal crop demands, helping producers make informed decisions at critical production stages. At the same time, Craf-T Agri plays a strategic role in supporting product development, positioning, and communication—ensuring innovative technologies are correctly developed, marketed, and applied to deliver value in the field.
Our Consultancy Services
In-Orchard Technical Consulting for Citrus Growers
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Irrigation scheduling
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Crop nutrition
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Plant growth regulators and biostimulant usage
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Pruning and canopy management
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Fruit quality optimization
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Seasonally aligned, tailored advice built on years of field experience
Product Development, Positioning & Biostimulant Strategy
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Involvement throughout the product life cycle: from R&D and trial design through to application guidance, technical content, and market introduction
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Brand alignment and repositioning of agri-input products, including name, messaging, and application narrative
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Strategic support in biostimulant development on technical positioning, communication, and innovation alignment.
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Active involvement in biostimulant strategy for international expansion, with a focus on optimizing IP value and maximizing product impact.
Training & Knowledge Transfer
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Practical training sessions on both pre-harvest citrus practices and optimal agricultural product usage
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Delivered to agricultural advisors, technical teams, and agri-input representatives
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Formats include group facilitation, one-on-one sessions, and in-field technical coaching
Strategic Advisory & Communication
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Product storytelling, campaign messaging, and technical marketing
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Social media content creation and oversight to unify outreach and boost market credibility
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Business-level strategic insight to support innovation alignment and sales team enablement
Founder – Hein Jaco Gerber
Hein holds an MSc Agric cum laude in Horticultural Science from Stellenbosch University and brings over 15 years of integrated experience in citrus production, agronomic consulting, product strategy, and technical leadership.
His current and past roles include:
- Director – Biorevolution
- Technical Sales Manager – Inteligro Crop Solutions
- Group Technical Manager – Biogold International
- Technical Manager – Citrogold
- Managing Director – First Fruits Consulting & First Fruits Farming
- Consultant – Firstfruits Agri
He is also a former member of the Citrus Fertilization Work Group, having contributed to the Handbook for Fertilisation of Citrus in South Africa (2021), a national industry resource.
